Inside Asian Gaming

July 2008 | INSIDE ASIAN GAMING 51 win for TransAct and it comes just as we believe the upgrade cycle for server- based gaming is about to begin. We truly appreciate the opportunity IGT is giving us.” Apart from having an innovative and reliable product, Transact believes it is crucial to provide local support through representatives in all the markets it is active in. The man in Macau is Andrew Hanley, TransAct’s Sales Manager Asia Pacific, Global Gaming & Lottery Division. Transact also has exclusive distribution partnerships in different markets worldwide—in Macau, it is with JCM Global. Sticky innovation Transact’s innovative solutions go beyond slot machines, and in addition to casinos, its products are also used in “non- casino gaming (which is other types of gaming like betting shops in the UK and lotteries), point of sale and banking,” says Ms Chernay, adding that “we have just completed a very big deal with McDonald’s as our point of sales customer. They have standardised on our Ithaca 8000 printer for both their receipt printer as well as grill printer.” It was again by providing an innovative solution that Transact won the fast food giant’s business. “The innovative thing about the Ithaca 8000 is it’s a multi- functional printer. It prints thermal receipts at the counter of McDonald’s, and at the grill it prints on this sticky receipt paper to be able to mark for special orders. So if you order a hamburger with double pickles and no mustard, it prints that special order on a sticky receipt that they can then stick on the wrapper to ensure that particular sandwich gets to the person who ordered it,” says Ms Chernay. G i v e n its strong track record of innovation, expect more innovative solutions for slot printers from Transact, particularly as the advent of server-based gaming transforms the industry. Asked to outline Transact’s goals for Asia, Ms Chernay responded: “To continue to provide the support and local presence that allows the casino operators as well as the slot manufacturers to choose our product, and to grow as this Asian market grows. We’re very excited about the opportunity here. We want to continue to bring innovative and exciting products to the market here. As we continue to work on solutions with the slot manufacturers, we’ll bring those over to the market and we’ll educate the casino operators on what we have to offer.” Vendor Profile