Inside Asian Gaming

June 2008 | INSIDE ASIAN GAMING 51 Bally Systems Bally Slot Management Systems® (SMS®) Bally SMS® solutions allow operators to handle slot monitoring, slot accounting, slot operations, bonusing, sweepstakes, promotions, cashlesstransfer,ticketing,jackpots,promotional coupons, redemptions, and soft count. This can be done via the graphical user interface of the Microsoft® Windows® platform, the IBM iSeries® platform, or the UNIX platform. The key aim is to provide a robust solution that is scalable to the size of individual properties and the scale of the operator’s business. Bally Power products Bally Power Bonusing™ gives access to what Bally says is the industry’s most complete and proven package of bonusing, gaming and promotions. Operators can pick from a range of predefined bonus events, sweepstakes and promotional programs. No matter which Bally CMS platform you are using, Bally Technologies says Bally Power Bonusing offers flexibility, integration and powerful capabilities not available from other solutions. Bally Power Rewards™ gives players the ability to achieve additional awards based on play levels established by the casino. Bally Power Rewards promotions are flexible to work across multiple departments including slots, tables, keno, and all other departments where the casino may offer patrons rewards. When Bally Power Rewards are used on the slot floor, rewards can be downloaded directly from the slot machine. Credits can be used to promote increasedplay for chosen time periods,locations, or individual players. Bally Power Promotions™ gives the casino the ability to extend electronic incentive cash offers to its players automatically. With Bally Power Promotions, slot club members can use their slot club cards to convert their valuable accumulated points and promotional dollars into playable credits without the hassle of going to the slot club booth.Not only does that keep club members playing longer, it means less labour to manage slot club operations, says Bally. Bally Power Coupon™ eliminates the problem of slot players cashing in casino free- play coupons they’ve received in the mail and then going to play elsewhere. Bally Power Coupon’s playable value must be played on site and can’t be redeemed for cash. A customer simply inserts the coupon directly into the bill validator. Casino management has the ability to restrict coupons by patron, club levels, date and time, meaning top slot customers will stay and play. Bally Power Bank™ allows players to deposit money at the casino cage. The funds are then associated with their unique player account number which is magnetically imprinted on their player card. Using a secure personal identification number (PIN), players can then access their money by inserting their card into the slot machine. Players can even upload their winnings directly to their Bally Power Bank account and keep on playing. Bally Power Sweepstakes™ brings powerful marketing to your casino, says Bally. Players can earnpower sweepstakes incentives basedon the amount of coins played at the slot machine, slot floor or entire casino. This adds what Bally says is a ‘silver bullet to the bonusing arsenal’. Used in conjunction with the Bally iVIEW™ display, it allows operators to realise the full marketing potential of sweepstakes programmes and growing jackpot amounts. Bally Power Winners™ creates casino-wide or area-specific player excitement and increased gaming revenue. At a random time during the progressive growth the award is triggered and current progressive value is given to one or more winners based on criteria set by the operator. The system allows operators to run concurrent multi-level progressive promotions, adding a greater degree of interest and marketability. In addition to the progressive jackpot levels, the Bally Power Winners features allow specialty awards, such as points or promotional dollars, to be awarded to all or selected players currently eligible within the casino. Bally Casino Management Systems™ (CMS™) Bally® CMS™ provides casino accounting, financial audits, credit lines / markers, reconciliation, regulatory reporting, and compliance; management of player ratings for slots, tables and other games; marketing functionality including patron loyalty programs, multi- property support, single player cards, player extracts, direct mail, group and promotion tracking, and hotel integration. Whether operators prefer using a Microsoft® Windows® PC-based environment, the IBM iSeries® platform,or a data warehousing system, Bally CMS provides player-tracking, bonusing and promotions and immediate in-house access to player’s club reward points. Bally Business Intelligence Solution (BIS) The Bally Business Intelligence Solution is an advanced application that allows operators to analyse and visualise data for gaming floor performance; player and game interaction; player behaviour and trends and player loyalty and value. Bally Visual Analysis allows operators quick access to how changes in the floor environment are likely to influence their business. The Data Analysis Dashboard provides management with indicators and tabular data that show the status of their operation,and can be customised to suit each operator’s analytical needs. Bally Table Management Systems™ (TMS™) Bally TMS™ is a suite of technologies that the company says changes the way table games are managed and boosts the level of excitement available to patrons. Bally TMS allows operators to design and create their own solution depending on the size of properties and the scale of operations. TableView™ allows operators to replace their existing manual rating process with electronic automation.Bally says this creates an almost paperless environment in the casino pit and eliminates the need to enter and update ratings into a casinos management system. Information and transactions recorded at each table can be integrated into Bally CMS®, and provide casino personnel with secure and instant access to table ratings and financial accounting data. The Bally Technologies Offer