Inside Asian Gaming

May 2008 | INSIDE ASIAN GAMING 21 Tell us how the‘IraqMostWanted’card project came about. During the second Gulf War, some Coalition soldiers based in Iraq designed the deck to help identify friend from foe—much like our Airplane Spotter decks were used in WWII. The Gulf War soldiers had some decks handmade in- country and began distributing them to the teams seeking out those most wanted individuals. When word spread of this through the media, it was a big hit with the general public and we launched into production immediately with incredible success. While much of the deck was open to use and copying, to get a truly authentic replica of the original deck you had to obtain one of ours because of the joker they used in the original deck. Do you know whether Saddam or any of his top officials were poker players in private and whether they had used USPC products? Are any of President George W. Bush’s cabinet USPC product users? Well I don’t know about that but for the election year we currently have three styles of decks in distribution—a Blue Democrat deck, a Red Republican deck and a Purple Independent deck. Please give us some examples of USPC packs used in famous games or by famous world figures. From a historical standpoint, our Steamboat brand of playing cards was in use on the Titanic and I believe some pieces of a USPC card deck were actually recovered and are on display in various museums travelling about the US. From a current events view, we supplied the 2007 World Series of Poker cards and are doing so again this year. In addition to supplying many of the great casinos of the world, we also manufacture the Tiffany’s™ playing cards. Please sum up the qualities that define a USPC playing card and USPC packs. A USPC card cannot be matched for its feel and handling characteristics. This is the product and benefit of 120 years of history and even more in combined experience. We continually seek ways to innovate and improve our products and will continue to rely on our customer relationships to bring the best products to generations of players around the world who have come to know and trust our brands. If you were talking to a casino executive,whatwouldyou say to them to make them either stay with your product or choose your product? Well the vast majority of them know our brands and our international presence that comes with a company of our size and experience in the industry. We have the resources to ensure they continue to receive the highest quality products they’ve come to expect from Vendor Profile