Inside Asian Gaming

INSIDE ASIAN GAMING | April 2008 22 as well, because we’ve not only developed the wireless component, but we’ve also developed a range of different value-added technologies on top of the Microgaming basic platform.” Backed by the online gaming expertise of Spiral Solutions, Spin 3 not only provides clients a full mobile casino solution (powered by the Microgaming platform), but also a range of other value-added services and technologies. “We cover the entire spectrum. Every- thing from basic systems deployment—we can provide just a stand-alone technology solution, if that’s what the client wants— to a complete, fully-outsourced interactive casino business,” says Mr Zinder. “We have some clients who simply pay us money and we run the whole operation for them on an outsourced basis.” Mr Zinder continues: “We have very advanced financial management and risk analysis solutions, we have customer acquisition and tracking solutions, we have a group of very experienced consultants that can come into a client, and specifically for the mobile arena, will be able to consult a client on setting up the most cost- effective mobile casino.We’re able to advise them what kind of promotions to run, what players to target, what kind of groupings, you know, really providing insights into the business based on our nine years of experience in this field.” The company provides training seminars for clients, and also offers them a call service option called SpinSupport™, which employs over 70 people. Mobile casinos using SpinSupport™ can opt to include a Call Back button feature, which allows players to receive an immediate call back from a service representative within minutes. “We craft the technical solutions specifically according to the client’s requirements and specifications, and on top of that we add services which are again tailored specifically to the client’s needs,” claims Mr Zinder.“For example, if the client needs customer service and support in Chinese, we’re able to do that. “In essence, what’s important for us is the business focus for the client. Not so much the technology.Fromour perspective we succeed if the client makes money. And we provide all the components around the business solution to ensure that that happens.” Mobile extension The company’s client list includes Ladbrokes, 32 Red, 777 and “Unibet will receive a system soon,” adds Mr Zinder. Spin 3 is seeing a lot of interest from land-based casinos seeking to extend their presence into themobile space.In themiddle of last year,the company launched a product called OnCash™, which “allows land-based casinos to use their existing cashier point of purchases to accept cash payments and very effectively convert those into online credits,” he explains. OnCash can be deployed immediately, and with it, a land-based casino can offer players a real money mobile and/or online casino when they leave, or it can install a casino console in the player’s hotel room, thus strengthening player loyalty and increasing turnover.“This systemcan be used with hotels, for hospitality chains. It extends way beyond just the casino business,”points out Mr Zinder. There is a version of OnCash that works on points alone, and offers . “If a casino wants to establish a relationship with a player and they set up a loyalty account with the player, and say the player leaves the casino with 1,000 loyalty credits, and Mobile Gaming