Inside Asian Gaming

INSIDE ASIAN GAMING | March 2008 34 I GT’s crowd-pulling Star Wars™ progressive slot machine made its Asian debut at the new 240-machine PAGCOR Slot Club in Manila, developed as part of a turnkey solution provided by Elixir Gaming Technologies, Inc. (EGT). It was only in September 2007 that EGT started offering its turnkey solutions to 3, 4 and 5 star hotels, cruise ships and other well- located venues throughout Asia seeking to open slot clubs at their properties. In return for a share of the slot revenue, EGT assists the property owner with the licensing process, casino design, construction management, slot and game floor design layout, purchases the machines and management systems from top manufacturers (IGT, Aristocrat, Bally, Melco, etc.) for the venue, installs the gaming machines and systems, and provides on-site maintenance. The agreements with the property owners are valid for five years, and are automatically renewable. EGT retains ownership of the gaming machines, and, importantly, also the management system and data. By owning the system, which runs the players’ club, EGT essentially owns the players. According to market guidance, EGT receives not less than 20% of net wins on the machines. EGT’s actual share is higher than that, however, and looks poised to rise further. All in good hands EGT insists on controlling 100% of the gaming machine floor at all the venues it helps develop. As EGT Executive Director and Senior VP Joe Pisano explained in the January issue of Inside Asian Gaming: “I want to be able to determine what games go on the floor, and if there are games that aren’t working, I want to be able to change those games. If you have other products on the floor, it’s a bit difficult to Stellar Commitment Elixir Gaming Technologies has a knack for exceeding expectations. Having blown away its target for securing contracts to place electronic gaming machines around the region, the company is striving to create slot venues that are star performers in their respective markets