Inside Asian Gaming

I 4 n 1570, Italian architect Andrea Pal- ladio published his book I Quattro Libri dell’Architettura (“The Four Books of Architec- ture”), a set of guidelines for the use of classi- cal Roman architecture in later periods.“The Four Books”became one of the Renaissance’s most celebrated architectural treatises, es- pousing the use of mathematical propor- tions, rather than the rich ornamental style also characteristic of the Renaissance era. Ornamental styles are fleeting, but pro- portions are forever, and they apply to all fields of architecture, from classical Italian vil- Creating a Crowd-Puller In a career spanning over 20 years, Paul Steelman has designed several market-revolutionizing casino properties, from The Mirage in Las Vegas to Sands Macau. Now widely considered the leading architect in the field, Mr Steelman spoke to Inside Asian Gaming about what it takes to design a popular casino resort with staying power las to sprawling casino resorts. “Those rules of architecture that Palladio wrote in the sixteenth century are still things we follow today – scale, proportions, and things of that nature,” says Paul Steelman, who founded the Paul Steelman Design Group (PSDG) in Las Vegas in 1987. PSDG “is a trend setter in creating future designs for the entertainment architecture field,” proclaims the corporate website. “Fu- ture designs” should not be mistaken for modern ones, however – after all, “what is modern today is not necessarily modern to- morrow,” says Mr Steelman, who is currently writing a design manual for his clients.“If it’s too themed, if it’s a trend, stay away from it,” he cautions. The Millennial Generation “Theming is not necessarily bad,” says Mr Steelman, but “copying architecture and making it your entertainment basis is bad.” Meanwhile, trends, apart from getting dated, may not even be appropriate for the present in the new millennium.“As far as the younger www.ainsworth.com.au Ainsworth Game Technology Ltd. 10 Holker Street, Newington NSW Australia 2127 Tel: +61 2 9739 8000 Fax: +61 2 9737 9483 CHOOSE YOUR OPTION And choose from many new games! NEW GAME