Inside Asian Gaming

May 2007 The Casino-Retail Story Page 4 ~ The Casino-Retail Story Page 8 ~ Slot machines Making Their Mark in Macau Page 12 ~ Melco PBL Takes a Tumble Page 14 ~ Macau 1Q Trends Page 16 ~ Sharing is Winning Page 20 ~ In-Demand Talent Page 26 ~ The West Side Visitor Page 28 ~ High-Roller Accessories : Radiant GAS Page 30 ~ Cyber-Eyes on Asia Page 34 ~ What, Me Worry? Page 38 ~ The Server-Based Revolution Page 40 ~ Regional Briefs Page 42 ~ International Briefs Page 44 ~ It Takes a Cheat 4 8 12 14 16202628 303438404244 ሇ ޖ ϖ૑ ދ ᆣ۸࿷ᇤႼ۸ ࡍ۾ ૌ ށ ໊֬দ For the past 75 years, the Bally name has stood for the broadest array of superior gaming products, ranging from the latest in video and reel-spinning slot machines to cutting-edge casino management and slot accounting systems. With the recent opening of our new office in Macau, we now proudly bring our global vision of excellence and innovation to this rapidly emerging and dynamic gaming market. • We offer the broadest array of gaming technology products of any global supplier • We are the undisputed world leader in slot management and slot accounting systems with more than 350,000 machines running a Bally system in 660 locations worldwide • We feature an extensive library of video gaming titles on the robust, reliable and technically advanced ALPHA OS™, including our hot new multi-level progressive games • We offer an exciting array of innovative high- coin reel-spinning slots sharing the same ALPHA OS as our video slots • We are the systems provider of choice at the Sands Macau and a table systems technology provider to Galaxy Entertainment Group For more information about Bally products or our vision for Macau, please contact Asia Managing Director Cath Burns at +853-785603 or Av: Dr. Mario Soares. 323, 31st Floor (C) Edf. Banco da China, Macau • +853-28-785-603 Global Vision. Local Outlook In Macau. ©2007 Bally Gaming, Inc. All rights reserved.