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Betsoft signs Strategic Content Agreement with Italian arm of Stanleybet

Wednesday, 01 August 2018 06:16
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Betsoft Gaming has widened its footprint in the Italian regulated market after entering into a new content partnership with international slots and sportsbook firm Stanleybet.

The agreement covers every game in Betsoft’s Slots3 series – all ADM / AAMS certified – which have now been added to the Stanleybet online platform, ready for release to the operator’s Italian players.

Founded in 1958, Stanleybet is firmly established as a leader in sports betting and slot gaming.  Today, the company employs 3,000 people across the EU, catering to online and land-based markets in Belgium, Cyprus, Denmark, Germany, Italy, Malta, Romania, the UK and more.  Building on 60 years’ experience in tightly-regulated retail markets, Stanleybet now sees its online operations as a forge for new ideas and innovations.

“iGaming is an opportunity for Stanleybet to celebrate their heritage, honour their long commitment to fair play and responsible betting and explore new opportunities,” said Annamaria Anastasi, Marketing Director at Betsoft Gaming.

“To achieve all these objectives, the Stanleybet team sought a content provider with international experience, a portfolio with the right regional accreditation and above all, a partner that prioritised playability and the user experience. Betsoft were thrilled to answer the call.”

Although the agreement is initially confined to the Italian regulated market, Stanleybet aims to expand its online offer to new regulated markets in the near future, supported by marquee content from the Betsoft portfolio.

“Our partnership with Betsoft will improve our offering with intriguing slots that deliver the best possible player experience,” said Gianluca Porzio, Stanleybet’s Online Department Director. 

“Betsoft’s games have charming introductions, engaging effects and exciting soundtracks.”