Scientific Game

Betradar launches sports betting solutions for US market

Tuesday, 16 January 2018 06:35
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With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar has announced that it will launch a comprehensive range of tools and services to any company looking to provide sports betting in a post-PASPA United States.

While there are a range of permutations on how the landscape may look after the Supreme Court hands down its decision, Betradar recognises that existing operators, as well as potential new entrants, will need the support and services of an internationally-renowned service provider with more than 15 years’ experience in the industry to help them navigate any opportunities and challenges.

As a result, Betradar has drawn together its existing expertize to provide what it describes as “the most flexible and responsive menu of turnkey services to companies that will be looking to offer sports betting in the US, no matter their size, history, experience or needs.”

Betradar’s services will include full turnkey solutions for sports betting, sports data, comprehensive odds models and a fully risk–managed sportsbook.

Neale Deeley, the new VP Sales for Betradar in the US, said, “For months now we have been approached by existing clients and prospects, asking us to evaluate their needs and offer a solution fit for the current and future US market.

“Of course there has been a good deal of uncertainty, and that uncertainty still remains. But we have a very modular approach that is robust enough to support any of the various scenarios, which is giving operators the confidence to plan the next steps with us now so they can be assured of being ready on time. We have also extended our data coverage so that we are the clear market leader in terms of US and US relevant sports and competitions, and this in turn means that our data-driven tools, trackers and visualisations will set new benchmarks.

“We have developed unique risk management and trading services that sit at the heart of our new offering and will deliver peace of mind and value to anyone wanting a ready-made sportsbook solution. Finally, it is worth highlighting that we already supply services to many of the Nevada sports books and of course are ready to roll these out across the US as and when. Ultimately, we are confident that we have the assets in place to deliver immediate roll out and value if and when the landscape changes”.

Warren Murphy, Managing Director Betting and Gaming at Sportradar said, “We already have a firmly established pedigree in the sports betting space globally, supporting over 600 of the world’s most recognised licensed betting operators, but we have also invested significantly in our US presence, now with 4 offices and over 250 people from East Coast to West Coast.

“This has of course been further backed by our official exclusive relationships with the major US sports leagues enabling us to develop a truly innovative digital offering to engage fans, drive innovation in the market and establish our reputation with top-table stakeholders in US sports. The Supreme Court picking up the Christie v NCAA case at the tail end of last year, however, was a potential game changer and our investors, such as Ted Leonsis, Mark Cuban and Michael Jordan, have been invaluable in helping us plot a course that we now feel strongly offers a truly compelling range of options for those looking to explore a post PASPA world”.