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Pariplay Ltd signs strategic partnership with Playson

Thursday, 13 July 2017 05:47
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Pariplay Ltd, a gaming technology company serving iGaming operators, land-based casinos and iLotteries, has announced a strategic partnership with Playson, a leading Malta-based iGaming content provider. Under the new agreement, Playson’s entire portfolio of casino games will integrate with Pariplay’s FUSION content network.

Launched in Q1 2016, Pariplay’s FUSION content network provides iGaming operators with access to the real-money games of some of the industry’s leading software providers in a single one-time integration. This is in addition to the cutting-edge titles developed by Pariplay’s own development studio that include exclusive branded content from Atari, NBC Universal Studios, C3 Entertainment, and Valiant Comics.

Pariplay’s FUSION hub currently has over 15 integrated software providers, including Evolution Gaming, Microgaming, iSoftBet, NetEnt, Scientific Games, and Bally Wulff. Additional vendor integrations are planned for H2 of 2017.

Following Pariplay’s newest content partnership, iGaming operators integrated with FUSION will be able to leverage Playson’s collection of more than 40 HTML5 titles.

Playson’s portfolio includes state-of-the-art video slots such as Time Warp Guardian, Treasure of Tombs – Hidden Gold, Dancing Dragon – Spring Festival, Art of the Heist, Dracula’s Family, SpellCraft, and Down the Pub, among numerous other titles. Following the FUSION integration, Pariplay’s client base will also have access to Playson’s video poker games Wild Sevens and Double Joker Poker and online table games such as Blackjack and Roulette with track.

Adrian Bailey, General Manager at Pariplay, said, “We’re delighted to continue to diversify the games available in our FUSION content network through our partnership with Playson. Playson’s slots, video poker and table games complement our own titles, and ensure that the selection of content available to operators integrated with FUSION has never been stronger. Our content network provides new and expanding iGaming brands with the ability to significantly strengthen their offering through one simple integration.” 

Adam Daniel, Playson’s Managing Director, said, “We at Playson have greatly enjoyed our collaboration with Pariplay. Their people, technologies and professionalism are exemplary, which makes their industry-leading position so very easy to understand. We're looking forward to many more years of successful collaboration with Pariplay.”