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IWG partners with 888

Monday, 03 July 2017 05:50
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IWG – the award-winning supplier of online, instant win games – has struck a deal to deliver its content to leading operator 888.

Popular blockbuster titles Slingo and Cashbuster will be among the games rolled out across 888 Bingo with more to follow in the next few months.

Leon Thomas, Chief Commercial Officer at IWG, said, “We are thrilled to have agreed another major deal with one of the industry’s most respected operators.

“The growth 888 has been making in recent years is impressive and this agreement is an indication that operators now consider instant win games as a vital product vertical.

“We have worked closely with 888, and we are sure both parties will reap the rewards of this deal. I’m sure their players will love our range of unique instant win games.”

IWG started to offer its services to commercial brands and platforms in the wider online gaming industry in late 2016 and the supplier’s instant win titles are live with Mecca Bingo and across GVC’s B2C brands.

IWG has provided a full online instant win service to lotteries for over 15 years, producing more than 250 high quality instant win games. It won online lottery supplier of the year at the 2017 EGR B2B Awards.