Scientific Game

Beehive Lands Knockout Gaming Deal

Wednesday, 05 April 2017 17:13
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Beehive, a provider of data-driven marketing solutions to the iGaming industry, will provide its omni-channel marketing platform to Knockout Gaming’s B2C sites, after reaching a B2B deal with the fast-growing turnkey platform provider. The agreement will see the Beehive platform integrated as a core product with Knockout Gaming’s B2C clients, with Beehive’s tools offered on a sub-licence basis.

The white-label casinos will have access to Beehive’s unique data-driven technology, a powerful engine that helps operators to optimise their marketing campaigns utilising data-driven personalised messages.

The Beehive platform offers a one-stop solution for iGaming marketers that dynamically clusters players and then targets them through an omni-channel campaign management engine.

It is proven to boost conversion and retention across online, mobile and retail, and comes with a series of innovative new features including Beehive Canvas, an omni-channel player journey planner and, Beehive Chatbot, which empowers operators to engage with players via Facebook Messenger.