Scientific Game

Repeat Performance

Encore at Wynn Macau has bolstered Steve Wynn’s reputation for offering Macau’s glitziest casino resort experience, and set the stage for his next act on Cotai

Friday, 01 October 2010 17:02
Visit us

Encore at Wynn Macau

Last month, Hong Kong-listed Wynn Macau Ltd announced its net profit for the six months ended 30th June was HK$1.91 billion (US$245.7 million), more than double the HK$903.7 million recorded in the year-ago period.

The profit surge was driven by sharp growth in Macau’s overall casino—and particularly VIP baccarat—revenue, as well as the opening of a Wynn Macau extension, Encore at Wynn Macau, on 21st April.

The US$550m spent building Encore at Wynn Macau adds a fully integrated resort hotel with 410 luxury suites and four villas along with restaurants, additional retail space (including Chanel, Piaget and Cartier outlets) and gaming space including approximately 37 VIP tables, 24 mass-market tables and 69 slot machines.

Including Encore, Wynn Macau now has 474 gaming tables (239 VIP tables, 224 mass-market tables and 11 poker tables) and 1,193 slot machines at Wynn Macau.

Of all Macau’s casino properties, Wynn Macau and now Encore set the standard for opulence and attention to detail, winning the company a loyal following among VIP players, and helping garner it more direct high rollers—as opposed to VIPs brought in by junkets—than any of its competitors.

Steve Wynn has referred to Encore at Wynn Macau as “the ritziest hotel in China,” and during a recent stay, Inside Asian Gaming was not disappointed. Encore only strengthens Mr Wynn’s reputation for making every detail of his properties memorable—from the immediate wow-factor created by the jellyfish behind the registration desk at check-in, to the sumptuous rooms and spa experience. Dining and entertaining at Encore is also a delight—from the spectacular interior of Bar Cristal to the unrivalled service at Chinese fine dining venue Golden Flower.

With Wynn Macau and the Encore expansion, Mr Wynn has set lofty expectations of his planned 52-acre Cotai property, construction of which is slated to commence next year and be completed by 2014. Free from the space constraints of the Macau Peninsula, Mr Wynn has said the Cotai property will boast lush gardens and landscapes, roomy bars and restaurants, and spacious rooms.

On Cotai, Macau’s casino operators will vie for customers with expansive integrated resorts in the Vegas-mould. While his old Vegas rival, Sheldon Adelson, is building Cotai properties that feature multiple interconnected hotels, Mr Wynn aims to build a single property surrounded by open public areas and to keep the entire development resolutely upmarket.

According to Mr Wynn, with the Cotai plot, “[Wynn] should continue being who we are and exercise more imagination and more creativity and take advantage of the real estate opportunity being presented by a larger piece of property to create a richer experience than we could do in an urban setting, like the downtown peninsula area.”

The rooms, meanwhile, “will be like in Encore,” Mr Wynn has told the media. “By doing so we appeal to people other than gamblers, by creating opportunities at prices that cannot be duplicated in any major city.” Apparently, the idea for Encore came partly from requests of junket operators for more elegant suites for their clients priced at under US$400 a night.

We must wait at least three years to see whether Mr Wynn will really be able to stand out from the rest of the Cotai crowd. For now, these images of Encore at Wynn Macau support the claim that he’s ahead of the Peninsula pack.

Current Issue

MGM “all-in” on Cotai

MGM “all-in” on Cotai Almost five years to the day since MGM first broke ground on its second Macau integrated resort, MGM Cotai finally opened its doors to the public on 13 February with the US$3.4 billion investment pinning its future on the premium mass market and an array of innovative features. By Ben Blaschke “... Tuesday, 27 February 2018 14:50

European vacation

European vacation Novomatic is targeting both the US and Asian markets with its recent acquisition of a 52% stake in Australian slot machine developer Ainsworth Game Technology.By Ben Blaschke WHEN Austrian gaming giant Novomatic Group confirmed the completion of its AU$500 million purchase of a 52.2% stake in Austra... Tuesday, 27 February 2018 14:48

Problem solving

Problem solving Inside Asian Gaming speaks with Davis Fong, Associate Professor in International Integrated Resort Management and Director of Institute for the Study of Commercial Gaming at the University of Macau’s Faculty of Business Administration, about the extent of gambling disorders in the Asian gaming hub... Tuesday, 27 February 2018 14:44

Gaming and the nine intelligences

Gaming and the nine intelligences Sudhir Kale explores the nine types of intelligence as defined by Harvard psychologist Howard Gardner and how they apply to the gaming industry.  DURING my decades of involvement in the gaming industry, I have had the pleasure of knowing many senior executives from all over the world. They are all... Tuesday, 27 February 2018 14:40