Scientific Game

2017 Inside Asian Gaming Power 50: Number 49 - Hajimi Satomi

Monday, 04 December 2017 20:41
Visit us

49 Hajimi Satomi

Sega Sammy Holdings



• One of Japan’s biggest pachinko operators
• Partner in Korea’s first integrated resort

It was 1975 when Hajimi Satomi founded Sammy Corporation and began his first venture selling pachislot machines. Forty-two years later he remains as ambitious as ever, positioning the company he now presides over to become one of Japan’s first IR operators.

Sega Sammy Holdings was formed in 2004 after Sammy Corp purchased a controlling share in video game giant Sega. The resulting conglomerate’s business focus has since centered around four key segments – pachinko and pachislot sales, amusement center operations, arcade machines and video games.

But with dark clouds hovering over Japan’s pachinko and pachislot industry, Satomi has steered the company in a new direction. In 2013, Sega Sammy teamed up with Korean foreigner-only casino operator Paradise Group to build Korea’s first integrated resort, Paradise City. The US$1.3 billion project opened for business in April this year with Sega Sammy holding a 45% stake. But Paradise City is only a warm- up vehicle for the company’s real goal – operating a casino at home in Japan.

Sega Sammy has made no secret of this and even declared recently that it had dispatched 50 employees to Korea to learn the trade.

“Initially, only six employees were dispatched to Paradise, but this number has steadily grown since, coming to approximately 50 [as of] September 2017,” it said in its 2017 annual report.

Sega Sammy’s Chief Operating Officer Haruki Satomi, Hajimi’s son and heir, said the company’s Japan ambition is “to participate in all aspects of the integrated resort business, including casino operations” and that “we have been preparing steadily to realize this ambition.”

Given their progress so far, who would doubt them?

To return to the full list of 2017 Asian Gaming Power 50 winners, click here.

Current Issue

VIDEO: Inside Asian Gaming to host Asian Gaming Power 50 Gala Dinner

VIDEO: Inside Asian Gaming to host Asian Gaming Power 50 Gala Dinner Inside Asian Gaming will host the inaugural Asian Gaming Power 50 Gala Dinner on 23 November 2018. Friday, 12 January 2018 06:47


ENTER THE DRAGON2 NagaWorld’s expansion lifts the Mekong region’s largest integrated resort and Phnom Penh into the top tier of regional destinations, with an increasing focus on Chinese tourists. By Muhammad Cohen | Editor at large in Phnom Penh   When I first visited NagaWorld six years ago, the casino hot... Friday, 29 December 2017 03:00

Strength in numbers

Strength in numbers Macau’s VIP segment has been historically volatile, but has surprised with the sheer strength of its resurgence in 2017. What can we expect from VIP in 2018? By Ben Blaschke   If the jury was out on the sustainability of Macau VIP’s resurgence for much of 2017, it’s not anymore. Having cop... Friday, 29 December 2017 02:54

Data driven

Data driven From the traditional betting habits of Europe to the expanses of Asia, data analytics firm BettorLogic is showing how the correct use of data can provide benefits to sportsbook operators and customers alike. By Ben Blaschke   One of the enormous challenges facing sportsbook operators today is st... Friday, 29 December 2017 02:46